D1 Backyard Rinks

Digital Design & Social Media Management

The Challenge

D1 Backyard Rinks provides hockey boards and synthetic ice to build your own custom backyard ice rink. They wanted to utilize marketing funnels and social media to help direct online traffic to the website and grow sales.

The Solution

We started by creating professional digital brand elements for the various packages and specials D1 provides. We adjusted our paid strategies to suit our goals, partnered with hockey leagues and targeted youth hockey groups on social media using popular tags, all contributing to the 25% growth in sales we reached in the first 4 months.